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Cash interest explained

You will receive interest on balances in your platform cash account at the prevailing rate.

Embark Investment Services Limited acts as the custodian for investments on the Willis Owen platform and is one of our strategic partners that provides our Willis Owen ISA, GIA, Junior ISA and SIPP.

Embark places cash with a number of banking partners for safekeeping and to provide the potential for you to earn interest on money in your platform cash account. By managing cash in this way, it aims to provide better protection and a higher overall level of interest than if all funds were placed with a single bank.

The rates of interest paid by banks will vary. Embark retains a portion of the interest earned to cover its costs in managing platform cash.

Current Interest Rate

The table below shows the current customer interest rate payable on cash balances along with the amount of interest retained by Embark. The customer interest rate shown is that after accounting for interest retained by Embark:

Date From Customer Interest Rate Interest retained by Embark
25th March 2024 2.46% 1.75% - 2.00%

Embark can change the rate of interest at any time and it reviews the position at least quarterly. Interest is calculated and accrued daily and is credited to your account on the first of each month. If you transfer out, accrued interest is applied at the point of transfer. We will inform you if and when the interest rate changes as soon as is practicable.

Interest retained

The table below shows the yearly equivalent rates of interest Embark expects to pay based on a range of possible yearly interest rates it may earn.

Interest Embark expects to earn Customer Interest Rate Interest retained by Embark
0-1% 0 – 0.46% 0 – 0.54%
1-2% 0.46% – 0.94% 0.54% – 1.06%
2-3% 0.94% – 1.46% 1.06% – 1.54%
3-4% 1.46% – 2.02% 1.54% – 1.98%
4-5% 2.02% – 2.61% 1.98% – 2.39%
5%+ 2.61%+ 2.39%+

Historic Interest Rates

To see details of historic customer interest rates, along with the amount of interest retained by Embark, click here.

The importance of risk

What is investment risk?

An understanding of investment risk is crucial to maintaining an appropriate long-term investment strategy. Risk can (and should) be interpreted in many ways. To some people, risk means the likelihood of achieving a return below their expectations, for others it could be the chance of losing money, failing to keep pace with the cost of living or failing to meet a specific target. What all of these have in common however, is that they relate to uncertainty.

Investing always involves a degree of risk, it’s generally understood that the higher the risk you take, the higher the potential reward but also the potential for loss. What’s often difficult is determining where you should sit along the scale of potential risk and reward, and then determining how you should design your portfolio accordingly.

How much risk you can and should take depends on a number of different factors:

Risk tolerance – how risk makes you feel. If you can’t sleep at night worrying about your portfolio then it’s likely you’ve taken on more risk than you’re comfortable with. On the flip side, if you’re taking too little risk, you could be disappointed by your returns or you risk inflation reducing the buying power of your money

Risk capacity – how much you can afford to lose. We all go into investing in the hope of making money over the long-term but, in taking on risk, we accept (to varying degrees) that our investments might fall in value along the way. Think about what it would mean for you if your investments fell in value and make sure your portfolio reflects this.

Time horizon and objectives – if you’re investing for a longer period of time, you may be able to take on more risk in the hope of getting higher rewards, because you’ve got more time to recover from any downturns. The nature of your goals is also important – if you’re investing in order to build up a sum for a specific purpose, the potential of not meeting that goal might limit the amount of risk you’re willing to take.

Knowledge and experience – individuals with more financial and investment knowledge are generally more willing to accept investment risk. You don’t need to be an expert to start investing but you do need to be comfortable that you understand the nature of the investments you hold.

How do I design my portfolio so it’s right for the risk I’m willing and able to take?

Having decided how much risk you’re willing and able to take with your money, the next step is to design your portfolio accordingly.

All investments sit somewhere on a scale from low risk/low potential reward (for example cash) to high risk/high potential reward (for example individual company shares). Designing a balanced portfolio to match your chosen level of risk is about choosing different types of investments and blending them together in a way which maximises your potential returns but which ensures you’re not taking on more risk than you’re comfortable with. Learn more about this process in the next section.

Next: Asset classes and allocation

Also in Learn about investing

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