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Cash interest explained

You will receive interest on balances in your platform cash account at the prevailing rate.

Embark Investment Services Limited acts as the custodian for investments on the Willis Owen platform and is one of our strategic partners that provides our Willis Owen ISA, GIA, Junior ISA and SIPP.

Embark places cash with a number of banking partners for safekeeping and to provide the potential for you to earn interest on money in your platform cash account. By managing cash in this way, it aims to provide better protection and a higher overall level of interest than if all funds were placed with a single bank.

The rates of interest paid by banks will vary. Embark retains a portion of the interest earned to cover its costs in managing platform cash.

Current Interest Rate

The table below shows the current customer interest rate payable on cash balances along with the amount of interest retained by Embark. The customer interest rate shown is that after accounting for interest retained by Embark:

Date From Customer Interest Rate Interest retained by Embark
12th June 2024 2.6% 1.75% - 2.00%

Embark can change the rate of interest at any time and it reviews the position at least quarterly. Interest is calculated and accrued daily and is credited to your account on the first of each month. If you transfer out, accrued interest is applied at the point of transfer. We will inform you if and when the interest rate changes as soon as is practicable.

Interest retained

The table below shows the yearly equivalent rates of interest Embark expects to pay based on a range of possible yearly interest rates it may earn.

Interest Embark expects to earn Customer Interest Rate Interest retained by Embark
0-1% 0 – 0.46% 0 – 0.54%
1-2% 0.46% – 0.94% 0.54% – 1.06%
2-3% 0.94% – 1.46% 1.06% – 1.54%
3-4% 1.46% – 2.02% 1.54% – 1.98%
4-5% 2.02% – 2.61% 1.98% – 2.39%
5%+ 2.61%+ 2.39%+

Historic Interest Rates

To see details of historic customer interest rates, along with the amount of interest retained by Embark, click here.

Equity Styles Explained

Market capitalisation is an indication of the size of the companies being invested in. It is calculated by multiplying the number of shares issued by the company by the current share price. Market capitalisation is divided into ‘large’, ‘medium’ or ‘small’ according to the below:

Large – Companies that have a market capitalisation greater than $10 billion.

Medium – Companies that have a market capitalisation between $2 billion and $10 billion.

Small – Companies that have a market capitalisation below $2 billion.

Companies can be categorised as ‘value’, ‘blend’ or ‘growth’ as defined below:

Value – Companies that are considered to be trading at a share price below what their fundamentals would suggest.

Blend – Companies that do not exhibit solely value or growth characteristics.

Growth – Typically well-established companies which are considered to have above average prospects for long-term growth.

Equity Regions Explained

Equity region indicates in which countries the underlying shares within your portfolio are listed.

USA – Companies listed on a stock market in the USA.

Canada – Companies listed on a stock market in Canada.

Latin America – Companies listed on stock markets in the Caribbean, Central America and South America, such as Mexico, Brazil and Argentina.

United Kingdom – Companies listed on a stock market in the United Kingdom, Guernsey, Isle of Man and Jersey.

Eurozone – Companies listed on stock markets in countries which have the Euro as their official currency, such as France, Germany and Spain.

Europe ex Eurozone – Companies listed on stock markets in western European countries which do not have the Euro as their official currency, such as Denmark, Sweden and Switzerland.

Europe Emerging – Companies listed on stock markets in European emerging markets, such as Poland, Russia and Turkey.

Africa – Companies listed on stock markets in African countries, such as Egypt, Nigeria and South Africa.

Middle East – Companies listed on stock markets in Middle Eastern countries, such as Israel, Qatar and Saudi Arabia.

Japan – Companies listed on a stock market in Japan.

Australasia – Companies listed on stock markets in Australia and New Zealand.

Asia Developed – Companies listed on stock markets in developed Asian countries, such as Hong Kong, Singapore and Taiwan.

Asia Emerging – Companies listed on stock markets in emerging Asian countries, such as China, India and Thailand.

Equity Sectors Explained

Cyclical – Companies which operate in industries that are considered to be significantly affected by economic shifts. When the economy is prosperous, these industries tend to expand and when the economy is in a downturn they tend to shrink.

Basic Materials - Companies that manufacture chemicals, building materials and paper products. This sector also includes companies engaged in commodities exploration and processing.

Consumer Cyclical - This sector includes retail stores, auto and auto-parts manufacturers, restaurants, lodging facilities, specialty retail and travel companies.

Financial Services - Companies that provide financial services include banks, savings and loans, asset management companies, credit services, investment brokerage firms and insurance companies.

Real Estate - This sector includes companies that develop, acquire, manage and operate real estate properties.

Sensitive – Companies that operate in industries that ebb and flow with the overall economy, but not severely. Sensitive industries fall between defensive and cyclical, as they are not immune to a poor economy, but they also may not be as severely affected as cyclicals.

Communication Services - Companies that provide communication services using fixed-line networks or those that provide wireless access and services. Also includes companies that provide advertising & marketing services, entertainment content and services, as well as interactive media and content provider over internet or through software.

Energy - Companies that produce or refine oil and gas, oilfield-services and equipment companies and pipeline operators. This sector also includes companies that mine thermal coal and Uranium.

Industrials - Companies that manufacture machinery, hand-held tools and industrial products. This sector also includes aerospace and defence firms as well as companies engaged in transportation services.

Technology - Companies engaged in the design, development and support of computer operating systems and applications. This sector also includes companies that make computer equipment, data storage products, networking products, semiconductors and components.

Defensive – Companies which operate in industries that are relatively immune from economic shifts. These industries provide services that consumers require in both good and bad times.

Consumer Defensive – Companies that manufacture food, beverages, household and personal products, packaging, or tobacco. Also includes companies that provide services such as education and training services.

Healthcare – This sector includes biotechnology, pharmaceuticals, research services, home healthcare, hospitals, long-term-care facilities and medical equipment and supplies. Also includes pharmaceutical retailers and companies which provide health information services.

Utilities - Electric, gas and water utilities.

Product Involvement Explained

Product Involvement metrics measure the percentage of a portfolio's assets exposed to a range of business areas and activities. For example, if a fund's involvement in Animal Testing is 20%, that means 20% of the fund's assets are invested in companies involved in Animal Testing.

Exposure percentages are calculated by summing the weights of a portfolio’s holdings in the companies involved in each area. In most cases a company is considered ‘involved’ in a certain area if it's revenue from that area exceeds a certain minimum threshold. In other areas, for example animal testing, abortion, contraceptives and human embryonic stem cell research, there is no revenue threshold such that if the company has any involvement at all in these areas, it will be considered involved. If a company is considered involved in an area, the entire weight of that company in a portfolio is counted when determining the overall percentages shown.

ESG Pillars Explained

Morningstar's ESG Pillar Scores help investors understand how a fund is performing in three key areas: Environmental (E), Social (S), and Governance (G). These scores break down the overall sustainability risk of a portfolio into these specific categories.

Each score reflects how much environmental, social, and governance factors contribute to the overall risk of companies in the fund. The scores are averaged based on the size of each company in the portfolio. Lower scores mean lower risk.

To receive these scores, at least 67% of the fund’s assets must be rated for their ESG risk. This provides investors with a clearer view of a fund’s exposure to sustainability risks in different areas.

Asset Allocation Explained

Equity – Often referred to as shares. Shares are units of ownership in a company which entitle the holder to certain rights for example to exercise voting rights or to participate in the company’s profits.

Fixed Income – Often referred to as fixed interest or bonds. When you invest in bonds, you are typically lending money to a company or a government in return for a defined series of interest payments and the promise that a defined value (called the ‘face’ or ‘par’ value) will be returned at a certain point in time

Property – Investments in property include residential, offices, warehouses and shopping centres.

Cash – Money held in cash or cash-like instruments, often to ensure there are sufficient liquid assets within a portfolio.

Other – Contains other investments such as commodities, preferred stock and derivatives.

Privacy policy

Privacy policy

This policy explains how we use personal information we collect about you.

We keep our privacy policy under regular review and share important updates on our website.

We last reviewed this policy in April 2024. If there are major changes to the policy, we may contact you to let you know.

Our website contains links to other websites. This policy only applies to this website. When you link to other websites you should read their own privacy policies.

Our contact details

Please contact us if you have any questions about our privacy policy or information we hold about you:

  • By post: Willis Owen Limited, PO Box 766, BOREHAMWOOD, WD6 9JS
  • By phone: Telephone 0800 597 2525 (from overseas 020 8236 1240)
  • By email: enquiries@willisowen.co.uk

The type of personal information we collect

We currently collect and process the following information:

  1. Details about who you are. This includes your name, address, date of birth, email address, nationality and gender
  2. Information we need to provide products or services to you. This includes your residency status, bank details, telephone number(s) and National Insurance number
  3. Data which allows you to access our online services or our contact centre. This includes your email address, phone number, any usernames and passwords
  4. Details used to verify your identity. For example details relating to your passport
  5. Sensitive personal data relating to your health or medical conditions
  6. Information we collect automatically when you visit our website. This includes your Internet Protocol address (or IP address), geographic location, the web browser you are using, and your operating system. We may also collect information on the full click path you use while on our site. For further details see the ‘cookies’ section below
  7. Information collected automatically when we send emails to you. This includes whether you have opened an email and, if so, the device and any web browser used
  8. Information about your contact with us. For example from telephone conversations and recordings or other forms of correspondence
  9. Information about you which we receive from certain third parties.

How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • To complete an application to use one or more of our online services
  • To use our online services or interact with us via social media
  • To contact us via telephone
  • To contact us using email, secure messages, live chat or by letter
  • To participate in surveys to help us understand you better and improve our products and services
  • To enter competitions
  • To request literature or marketing emails.

We also collect personal information about you indirectly from commercially or publicly available sources. We do this for example to verify your identity, check the accuracy of information we hold about you or to get new contact information if we have lost touch with you.

We might also receive information about you from someone else who is acting for you. This could include, for example, a power of attorney or legal representative or another financial services provider.

We use the information that you have given us to:

  1. Process your application, manage your account and, if you agree, to email you about other products and services we think may be of interest to you
  2. Tailor our products and services to better account for any special circumstances or needs you may have. With your consent, sensitive personal information such as that relating to your health, may be used for this purpose
  3. Provide personal information to other companies we have chosen to support us in providing the products and services we offer to you
  4. Interact with companies who can help us in our contact with you. For example those who may help us to validate your contact details. We will not share your information for marketing purposes with other companies
  5. Carry out identity checks. We may send your details to, and use information from identity verification, credit reference and fraud prevention agencies
  6. Process an application when you are acting for someone else. This could be under a power of attorney for example. In this case we will also use the information given to us about the account holder. This could include any information we may have been given about the status of their health
  7. Train our staff, so we can ensure appropriate security or to help us in the ongoing management of your products and services. We may use call recordings for this purpose
  8. Send you information about products and services which may be of interest to you. We will only do this with your consent. You can choose which types of products, services or information you would like us to share with you.

Who we may share your information with:

  1. Companies we work with to deliver the products and services we offer. This includes selected research, consultancy or technology companies
  2. Selected third parties which we think may be of benefit or interest to you. We will only do this with your consent
  3. Companies you ask to share your data with
  4. Credit reference agencies
  5. Fraud prevention agencies
  6. Identity verification agencies
  7. HM Revenue & Customs
  8. UK regulatory bodies, such as the Financial Conduct Authority and the Information Commissioner’s Office
  9. Organisations that introduce you to us
  10. The UK Financial Services Compensation Scheme
  11. The Financial Ombudsman Service
  12. Law enforcement and other agencies who support us in the detection and prevention of crime.

Our legal basis for using your information

The UK General Data Protection Regulation (UK GDPR) sets out the lawful bases for the processing of personal data. The lawful basis we rely on for collecting and using your personal information depends on the type of information and how and when we collect it.

The following lawful bases will apply to our processing of your personal data:

  1. Where processing is necessary for the performance of a contract you have with us. If you wish to register for our online services or use a product for example, we need some personal information including your name, address, phone number, date of birth and bank details
  2. Where the processing is necessary for us to meet a legal obligation, such as information which is required by law to open or operate an investment product. This could include, for example, the collection of your National Insurance Number
  3. Where you have given us your consent for us to process your personal data for a specific purpose. This could be for the purpose of receiving marketing material or for processing special category data. Special category data can include information about your state of health. You may withdraw your consent at any time and for details of how to do so, see below.
  4. Where the processing is in the legitimate interests of Willis Owen i.e.
    • To deliver appropriate information and guidance. This could include making you aware of options that can help you use our products and services
    • To make you aware of enhancements to our online services which we may make available
    • Where we need to process your information to better understand you and your needs. We do this so we can send you more relevant communications about the products and services we provide to you
    • To develop new products and services and tailor existing products and services
    • To conduct research and collect information to improve the products and services we offer.

Where we rely on the 'legitimate interests' basis for processing your data, we will carry out an assessment to ensure that this use of your personal information is not excessive, unnecessary or unduly intrusive.

Consent

Where you have given us your consent to send you marketing material, you have the right to withdraw your consent at any time. Such material might include information relating to investment markets, personal investing insights or about other products and services offered by Willis Owen or our selected third parties.

You may also withdraw your consent to our processing of any ‘special category’ data we may collect or hold about you.

If you wish to withdraw your consent for our use of your data in this way, please contact us. You can also change your marketing consent options using the ‘my profile’ section of the website.

How we store your personal information

We will keep all data for as long as necessary for the purpose it was collected for. In so doing we will consider any potential legal claims as well as any legal and regulatory requirements.

Even when you no longer have a relationship with us, we are required to keep information for different legal and regulatory reasons. The length of time will vary but we will ensure we are only keeping data for no longer than necessary.

Your data protection rights

Under data protection law, you have rights including:

Your right of access - You can ask us for copies of your personal information.

Your right to rectification- You can ask us to correct personal information you think is not correct. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure - You can ask us to erase your personal information in certain circumstances.

Your right to restriction of processing - You can ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing - You can object to the processing of your personal information in certain circumstances.

Your right to data portability - You can ask us to transfer personal information we hold to another organisation, or to you, in certain circumstances.

If you wish to make a request, please contact us. You can use any of the methods detailed in our ‘Our contact details’ section.

We will consider all requests and will respond within one month unless your request is complex or we have received a number of requests from you. In such cases the response period may be extended by up to a further two months.

We will not charge a fee for processing your request but a reasonable administration fee may be charged if:

  • Your request is clearly and obviously unfounded, malicious or excessive; or
  • You request further copies of your data following a previous request.

By law we can withhold certain information when dealing with requests for copies of your personal data. This can include data relating to financial crime or information relating to legal advice or proceedings. We will let you know if we are lawfully withholding any information when we respond to your request.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint. You can use any of the contact methods detailed in the ‘Our contact details’ section.

You can also Complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk

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