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Cash interest explained

You will receive interest on balances in your platform cash account at the prevailing rate.

Embark Investment Services Limited acts as the custodian for investments on the Willis Owen platform and is one of our strategic partners that provides our Willis Owen ISA, GIA, Junior ISA and SIPP.

Embark places cash with a number of banking partners for safekeeping and to provide the potential for you to earn interest on money in your platform cash account. By managing cash in this way, it aims to provide better protection and a higher overall level of interest than if all funds were placed with a single bank.

The rates of interest paid by banks will vary. Embark retains a portion of the interest earned to cover its costs in managing platform cash.

Current Interest Rate

The table below shows the current customer interest rate payable on cash balances along with the amount of interest retained by Embark. The customer interest rate shown is that after accounting for interest retained by Embark:

Date From Customer Interest Rate Interest retained by Embark
25th March 2024 2.46% 1.75% - 2.00%

Embark can change the rate of interest at any time and it reviews the position at least quarterly. Interest is calculated and accrued daily and is credited to your account on the first of each month. If you transfer out, accrued interest is applied at the point of transfer. We will inform you if and when the interest rate changes as soon as is practicable.

Interest retained

The table below shows the yearly equivalent rates of interest Embark expects to pay based on a range of possible yearly interest rates it may earn.

Interest Embark expects to earn Customer Interest Rate Interest retained by Embark
0-1% 0 – 0.46% 0 – 0.54%
1-2% 0.46% – 0.94% 0.54% – 1.06%
2-3% 0.94% – 1.46% 1.06% – 1.54%
3-4% 1.46% – 2.02% 1.54% – 1.98%
4-5% 2.02% – 2.61% 1.98% – 2.39%
5%+ 2.61%+ 2.39%+

Historic Interest Rates

To see details of historic customer interest rates, along with the amount of interest retained by Embark, click here.

Introduction to shares

What is a share?

Shares give you a stake in a company that is listed on the stock exchange (for example, Tesco or HSBC). When you buy a share, you become a part-owner of that company and you’re entitled to a share of its profits.

Why do companies issue shares?

Companies issue shares to raise money, which is often needed for their own operations as well as expanding. These shares are initially issued via an initial public offering (IPO), which is a process where private companies first issue shares to the market and allows the company to raise money from public investors. Shares are then traded daily on stock exchanges, such as the London Stock Exchange.

Companies can issue further shares on the stock exchange in the future if they wish. There are many reasons why a company would issue shares on the stock exchange. They include; to develop new products, to expand and grow staff, or to increase the value of a company.

What influences share prices?

The price of a share will fluctuate throughout the day when the stock exchange is open. Typically, share prices are determined by supply and demand.

There are a set number of shares issued by a company at any given time but a company may issue further shares, which increases the supply of shares. They can also conduct ‘share buybacks’, which reduces the supply of shares. This is where a company will buy back shares from investors and then cancel them, thus reducing the number of shares issued by a company.

Many factors can affect the demand for a company’s shares. They include company performance and economic factors, such as interest rates, and even market sentiment.

Features of shares

  • Capital growth – the value of shares can rise over time, and you can make a large profit if you sell a share at a higher value than what you bought it for. Likewise shares can fall in value and you can get back less than you invested
  • Income – some shares pay dividends, which is a cash reward given to shareholders and paid out of profits, usually at the end of the financial year. Some companies pay out very high dividends, which may work to your advantage if you want to receive income from your investments. Other companies may pay modest dividends or no dividend at all
  • Ease of trading – shares are traded throughout the day, which can make them easier to buy and sell, as well as giving you greater flexibility on how long you want to hold the shares
  • Voting – owning at least one share allows you to vote at a company’s annual general meeting (AGM). This lets you express your opinion on the company’s management team and certain decisions being considered.

Tips on buying shares

  • Research – make sure you do plenty of research when buying shares in a company. This is because holding a small number of individual shares can be a high-risk strategy as companies can, and do, fail – even well-known ones. Once you have bought a share, it is important to regularly monitor the company’s performance
  • Know how much risk to take on – not every share has an equal amount of risk, so it is important to assess if the risk of a share matches how much risk you are willing and able to take
  • Past performance doesn’t mean high returns in the future – like with all investments, if a company’s share price has grown significantly over the past few years, it doesn’t mean it will continue to grow at the same rate
  • Patience – while you may hear stories about how much a share has increased in price over a very short period, this does not occur often. You must be patient when investing in shares as there can be short-term volatility.

How do you trade in shares and what are the costs?

Shares are priced throughout the day during market trading hours, between 8am and 4.30pm. When buying or selling during this time, investors are presented with a live quote to accept before the trade is placed. Trades placed outside of these hours can be dealt 'at best' which means at the next available opportunity when the market reopens.

Typically, there are three types of costs associated with trading in shares:

  • Trade fee – applicable when buying or selling shares
  • UK stamp duty – a rate of 0.50% of the value of the trade
  • Panel of takeovers and mergers (PTM) levy – a £1 levy is applicable when you buy or sell shares worth more than £10,000.
Access full details about fees and charges.

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